Visibility#
The share of valid answers that mention your brand. A mention is the brand’s name in the answer text, not necessarily a recommendation. An AI Overview that Google did not show is not an answer.
Share of voice#
Your share of the mentions of every brand in the answers: the ones you monitor and the ones Lastfind discovers. Each brand counts once per answer. Names you rejected, names still in review and names that are a customer, supplier, partner, source or not a brand stay out.
Average position#
Where your brand first appears among the brands of an answer, averaged over the answers that mention it: 1 is first. Lower is better, and it only exists where the brand appears.
Citations#
A citation is a link the answer shows as its source. The citation rate is the share of answers that link to one of your domains (primary and additional, set in Brand and market).
Sentiment#
Each answer gives each brand it names a score from 0 to 100 on fixed criteria, starting at 50: promoter from 60 to 100, neutral from 40 to 59, detractor from 0 to 39. The sentiment index averages the questions, so a question with many answers does not outweigh the others. The bar shows the share of promoter, neutral and detractor answers.
Topic weights#
Rates across topics are weighted averages. Set each topic’s weight in Settings > Monitoring > Topics: weight and models; a topic without a weight takes the smallest one.
A missing number is never shown as zero: when an AI did not answer or a report has no data for the period, the screen says so.